Bachelor of Science in Digital Marketing

Academic Mission

The Bachelor of Science in Digital Marketing program at Limkokwing University of Creative Technology provides students with a comprehensive understanding of contemporary marketing strategies and practices in the digital landscape. This undergraduate program equips learners with the analytical, creative, and technical skills necessary to navigate and excel in the ever-evolving world of online promotion. Students will delve into areas such as search engine optimization, social media marketing, content creation, data analytics, and digital advertising. The curriculum emphasizes a blend of theoretical knowledge and practical application, preparing graduates for dynamic roles in the industry. Upon completion, graduates will be well-prepared for careers in digital marketing management, content strategy, social media coordination, and digital advertising, among other related fields.