Bachelor of Journalism and Communication Studies

Academic Mission

The Bachelor of Journalism and Communication Studies program at the International University of East Africa equips students with a comprehensive understanding of media theory and practice. This undergraduate degree fosters critical thinking, ethical decision-making, and proficiency in various communication modalities. Students will explore journalistic principles, public relations strategies, digital media production, and interpersonal communication dynamics. The curriculum emphasizes hands-on experience through internships and project-based learning, preparing graduates for diverse roles in journalism, public relations, marketing, and corporate communications. Key skills developed include advanced writing, multimedia storytelling, media analysis, and strategic communication planning.